Ian Campbell felt he had been wasting a lot of time for
years. He liked managing his own portfolio; but was tired
of wading through the quagmire of data that confronts
anyone trying to work their way through the maze of blogs,
newsletters, sites, and various information regarding
stocks and equities.
It just wasn't working. This troubled Campbell, who for
thirty-five years has been viewed as a leading Canadian
expert in the rendering of independent business valuation
opinions in substantive Canadian public and private company
shareholder disputes and company valuations. He wrote the
definitive Canadian books that are broadly used by Canadian
professionals and others.
For some years now, with the assistance of three investment
advisors who each specialize in different industry groups,
he has researched macro-economic concepts and investment
ideas on the Internet. He consistently spent more time
doing this than he believed should be necessary. At the
same time he had to develop financial and market
comparators that he could not readily find in one organized
place.
Campbell then considered what he had learned in his years
of helping clients determine the value of their companies
and investments. He concluded that if the most pertinent
data was consistently summarized across a focused group of
companies, and focused due diligence techniques were
applied to those companies in much the way a company
acquirer might do, this should lead to considerable time
efficiencies and importantly, to a more in-depth knowledge
of the companies.
The result, after nearly one year of research and
site-building, is a unique site, recently launched in
December.
Campbell was particularly interested in the due diligence
aspect of getting to the heart of the financial matters of
these publicly-traded Canadian Junior Mining and Oil & Gas
Industries. He created a proprietary patent-pending 'due
diligence' questionnaire that includes more than 200
questions organized by three dozen topical headings.
The questionnaire searches company documents by keywords.
Search responses are linked to company documents enabling
site members to link directly to that response as it
appears in the company document. Later, a special
search-report is available for the member's review and
follow-up.
Members have an opportunity to quickly and systematically
learn a great deal about an individual company without
having first to read voluminous corporate documents
Now here is where I think it really gets interesting.
Members quickly learn what the company has not disclosed
that may be important to their own work. All questions that
do not yield a response to the special key words and
phrases search are reproduced in an abbreviated 'follow-up
questionnaire'. Often the questions that weren't answered
are as ' if not more ' important as those that were.
It is now nearly one year since he began his quest to see
if the market would respond favorably to a special member
web site that could solve those problems and provide the
speed, accuracy, efficiency and transparency the individual
investor is believed to crave. So far, it looks like
Campbell has hit the nail right...on the head.
©Copyright, Roy MacNaughton, 2007
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Learn more about this special site at:
http://www.stockresearchdd.com
Roy is a niche marketing
coach and business writer. He's a seasoned marketer, with
more than 30 years of international marketing and financial
experience, including 10 years online. His blog is:
http://www.UmarketingU.com
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