Monday, May 12, 2008

Financial Sales Vs Financial Planning - What You Need To Know

Financial Sales Vs Financial Planning - What You Need To Know
One of the challenges we face as Fee Based Planners and
Wealth Managers is how do doctors and dentists get to know
about Graeme and Ray and the job we do?

After all, we know (and our existing clients tell us), that
we are providing our clients with exactly the kind of
service they want, and they love the way we work for them
and not the product provider.

But of course how would a dentist in Yorkshire or a doctor
in Surrey get to know this? One method that has seen
success is that we are prominent in the major search
engines (especially google). So, for example, if you search
for 'financial advice for dentists/doctors' (without
quotes) you should see us up there towards the top.

And this is where the story starts. One of the calls
received in December was from a dentist in the Durham area.
I referred to this client in an earlier newsletter, but the
essence was this.

An Independent Financial Adviser, well known as someone who
targets the dental market, had visited the caller - let's
call him John - and had asked him a few questions, and John
had told him what he thought were his priorities, and the
adviser had made some notes.

Apparently, after about an hour, the adviser said "OK. What
I recommend is that you invest £2,500 per month into
a personal pension plan". John was already paying almost
£500 per month into a couple of personal pension
plans on top of his considerable NHS Pension, and so he
asked if that meant it would be £2,000 in addition to
these.

You may have guessed the answer...

"Oh no, it will be a new plan for £2,500 and we will
stop the others, and I have the paperwork here". John
looked at his wife (let's call her Jan), and said he would
think about it. So that's how it was left when I received
John's call.

He expressed his concerns at the indecent haste in coming
to a big decision like this, and when he had turned to the
back page of his pension plan quotation, he was staggered
to see that this adviser would be PAID £19.500, YES
£19,500 for this sale! John was not comfortable with
this at all, and had the distinct impression that the
adviser was more interested in the sale than him.

We suggested that, as John had read about what we do on our
website, he could come in to our office with his wife, and
I would demonstrate how we could help them. Like all our
new clients, they were given some homework to do before our
meeting, and they emailed me these before we met.

This information includes "what do you need to achieve in
life and when" and "what progress have you made so far",
based on the value of the practice/investments/Income etc.

After all, what could be more important than that?

John had very clear goals, and when we met it became
increasingly obvious to him how different we worked
(compared with the other adviser), and to his delight he
felt that he had found someone he could work with.

Keeping it simple here - John and his wife, who is 9 years
older, wanted to buy a cottage in the North West where they
loved to holiday, and for John to slow down at age 50, as
Jan would be retiring.

The question of course is "do we have enough wealth to be
able to do this, or will we run out of money before we
die?". Time and time again, the vital aspect of any
planning had been missing from John and Jan's life -
MEASUREMENT.

Having demonstrated the cash flow forecasts we use to help
clients with this all important context, John and Jan now
understood why we recommend this approach. If you don't
know where you are, and you don't know where you are going,
how do you know when you get there?

So we all shook hands, and I told them that we would meet
again at their Strategy Meeting after two or three months.

Our strategy meeting was a week ago, and this was the
result after studying their cash flow forecasts, and
devising a strategy:

- Pension - stop all pension planning apart from the NHS.
This saves £500 per month gross.

- Offset Mortgage - create an extra borrowing facility of
£200,000 to buy a cottage now as a cash buyer.
Increase payments to ensure all debt paid off by age 50.

- Look to raise more finance from the practice - accountant
to comment on this, as a lower rate here than residential
debt after tax relief. Potential savings of £25,000
over 15 years.

- Equity ISAs - use the spare income to invest monthly for
the long term to create an accessible tax efficient
'retirement pot'.

- Wills - checked and various comments made by specialist
solicitor.

- Lasting Power of Attorney - solicitor to action to ensure
if one person incapacitated the other could take over their
affairs.

- Life cover - overall level checked as ok, but for the
same cost they could have individual cover instead of joint
cover.

- Fill in NHS death in service form DB1 - this to earmark
Jan as the Beneficiary.

- Income Protection - we changed one plan John had that was
not occupation specific to a company that did protect him
as a dentist.

- Inheritance Tax - existing pension fund had spouse as
beneficiary. As we knew that Jan would not need this money,
the children were nominated as the beneficiaries. Potential
IHT saving here circa £25,000.

- Existing Pension Fund - this was transferred to a risk
assessed portfolio, as it was way out of line with their
risk tolerance levels.

- Annual Review - this to ensure they are kept on track,
and to take into account any changes in their life.

The result? Very happy clients who now know exactly where
they are, and exactly where they are going. The spare
income they have is now concentrated in exactly the right
areas.

The total cost, including investment implementation came to
£4,750. This compared to the salesman's £19,500
for one pension plan, no strategy, no measurement, and
ignored or more likely missed the other issues that needed
dealing with.

Chalk and cheese!

Key Considerations:Be aware that the vast majority of
advisers are, in our experience, paid only when they advise
you to take out a policy. Since this is the case, the old
saying of 'if you only have a hammer, everything looks like
a nail' comes to mind.

They also do a totally different job. It's like comparing a
Senior House Officer to a Senior Surgeon.

Action Point

If you have an existing adviser, or are looking for one you
can trust; be very clear about what type of person you want
to deal with.

Would you want to use a dentist who does not bother to say
"open wide please" but proceeds to recommend treatment?

If you want to have a diagnosis before prescription, find a
Fee Based Planner who works for you, and you will be
assured that they will do a holistic planning job to
optimise your financial affairs.

One tip - the next time you speak to your/an adviser, ask
what type of cash flow forecast system they use. If there
is a long pause - you will know!


----------------------------------------------------
Ray Prince is an Independent Financial Planner with
Rutherford Wilkinson plc, and helps UK Resident Doctors and
Dentists get the best deals on mortgages, protection and
investments, as well as helping them achieve their
financial objectives. Just visit
http://www.medicaldentalfs.com to get your free retirement
planning guide. Rutherford Wilkinson plc is authorised and
regulated by the Financial Services Authority.

Tips on How to Use Reward Credit Cards Smartly

Tips on How to Use Reward Credit Cards Smartly
When it comes to credit cards, not everyone is worry-free.
Even those who own reward credit cards often find
themselves in a difficult situation. Instead of enjoying
incentives and savings from their "reward credit cards",
some people are having problem keeping up with their bills
and not getting any reward at all. Why?

One major reason is that reward credit cards come with very
high interest rates. Some people spend more on their reward
credit card just for the purpose of collecting points
without paying attention to their monthly balances. As a
result, they have to put off their monthly payment and get
charged with a high interest.

It is easy to lose control of your spending if you don't
have a sense of obligation and self-discipline. One thing
to remember about reward credit cards is that the rewards
should come as a bonus, a perk, an incentive. It should not
be the primary reason that drives you to spend more on your
credit card than what you really can afford.

When using your reward credit card, you still need to be
aware that you'll need to pay back your purchases at the
end of each month. Or else, you will be charged with an
expensive interest rate which puts additional burden on
your budget. Furthermore, if you often incur unpaid balance
in your account, you can lose your chance of redeeming your
rewards. Yes, credit card issuers have the right to change,
stop or disqualify you from claiming rewards if you violate
stipulations in the agreement. And some reward credit cards
require their members to settle their monthly accounts to
qualify for rewards. Thus, be sure that the expenses you
make in your account are within your means, and that you'll
be able to pay it back on or before the due date of payment.

Another way to use your reward credit card smartly is by
taking advantage of the 0% introductory offers. If your
reward credit card offers a 0% APR on balance transfers,
this is your chance to transfer over your high interest
balances from other credit cards and pay them off while
there's no interest charged. This way, you can focus on
paying the actual amount you owe without worrying about
interest costs. Just make sure that you'll be able to pay
off all your balances before the 0% introductory period
ends.

Of course, you still need to collect points to earn
rewards. How can you earn more points without necessarily
going beyond your budget? This is by choosing reward credit
cards that matches your spending. For instance, cash back
reward credit cards give points for all types of purchases.
If you have a cash back reward card, use it to pay your
monthly utilities such as telephone bills, cable,
electricity, mortgage and other monthly that you have the
obligation to pay one way or the other. If you put these
bills together, you can earn more points in your account
while making sure that you pay off all your duties
accordingly.

Understand the terms of your reward credit card carefully.
There might be some options about earning points that you
might have missed or there might be some restrictions on
collecting or redeeming rewards that you should be aware
of. In any case, it would be to your advantage if you know
and understand correctly all terms included in the credit
card agreement you signed. Even if you've had your reward
credit card for some time and you think you know
everything, it's still a good idea to review the terms and
conditions of your card.


----------------------------------------------------
Ann Wilson is the head writer of RewardCreditCardSite.com.
This resource provides consumers with valuable reviews and
information on the best credit card reward programs. Its
main objective is to help people to take advantage of
credit card rewards and start earning reward points. Visit
http://www.rewardcreditcardsite.com for more information.

Texas Insurance Agents Rock the Country

Texas Insurance Agents Rock the Country
In fact Texas delivers the best opportunity out of ALL 50
states

90,000 agents invading the insurance market should appear
similar to hordes of revved up bulls locking horns,
fighting over prime grazing turf. The number of life
licensed agents exceeds Montana, Wyoming, New Mexico, Utah,
Alaska, Maine, New Hampshire, Vermont, Nevada, North
Dakota, South Dakota, West Virginia, Delaware, Idaho, Rhode
Island, and Nebraska combined. Plus throw in your choice
of either Colorado or Arizona life insurance agents. That's
no bull.

Only after integrating over 20 data factors, including
demographic and financial statistics can a state is
measured in a rating versus all other states. The analysis
results firmly proclaim that Texas life insurance agents
ARE RANKED #3 closely following California and Florida.

Since the focus is highlighting life insurance selling,
that 90,000 agent number dwindles down to 60,000 agents
when one category of agents is eliminated. Although these
insurance producers are licensed to sell life insurance
products, they often sell life polices sparingly. And
collectively, these insurance companies comprise a small
fraction of the life insurance sold. Their massive squad of
agents is full of activity concentrating on selling auto,
home, and commercial coverage. Just look in the yellow
pages, and you will find listings of agent after agent
advertising State Farm, Farm Bureau, AAA, Nationwide,
Allstate, and similar over captive carriers. Watch
television and you are blasted with Geico and Progressive
ads. Before removing these agents, Texas has an unusually
tiny amount of licensed life agents.

HERE TEXAS HAS A RANKING OF #1

In fact the rate of 2.68 life insurance agents per thousand
residents is the lowest in the nation. Some big geographic
states like Wyoming, Montana, and the Dakotas have an agent
ratio almost doubling Texas. Now throw a population
statistic in to tip the scales in the life agents favor.
The population of Texans is exploding, growing by 7.9% just
between the years 2000-2004. These figures in current years
keep escalating. For newer agents this means lots of new
prospects rarely approached by other agents. Experienced
agents have an added bonus. With the state a low percentage
of senior citizens there is plenty of room for retirement
planning without overheated competition. In turn insurance
marketing firms can key in on a sufficient amount of
established pros to sell their life products. As a result
of this, life insurance brokers have a growing encyclopedia
of life insurance companies to write business for.

Insurance marketers and insurance company recruiters
concentrating on independent and semi-independent agents
have three additional bonuses.

The bonus is agent turnover ratio well below the national
average. This provides the ability for more agents to make
selling life insurance in Texas a career. Definitely this
is a vast improvement over insurance sales being just a
temporary job. A second bonus is discovered by reviewing
the 60,000 revised net life producer figures explained
above and compare it to the fact that 40,000 of these life
insurance agents are independent or semi-independent. For
marketers and recruiters this produces a positive ratio
figure exceeding normal boundaries.

The last fact is one that sure has marketers and those
selling products to insurance agents leaping quickly to
grab a sure fire opportunity. Nothing to these guys can
beat the lack of competition. Texas has the 2nd highest
number of brokers, but drops down currently to #12 on the
amount of mailers and calls made to life agents. If this
is your area of marketing, you are smart to act fast. Right
now better than imagined results are obtainable. In another
year when your competition wises up, all this can rapidly
change. A marketing tip. Keep your attention streamlined
toward outside the big city limits. The five largest
counties in Texas are hit 2 to 3 times as hard as the 80+
remaining counties. Unless absolutely necessary,
concentrate on 80 counties where cattle outnumber
residents. You do not pass go until you hit the range of
small towns. Target these areas twice, once now, and again
2 months later. Starting with the often overlooked 55% of
agents will greatly enhance interest and response to your
product. This is a state where your agent selection quality
must greatly outweigh quantity. For a life insurance agent,
an insurance marketer, or a product seller profitable
results are yours. Act now and capture a lion's share,
before the competition battle begins. texas insurance
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,products


----------------------------------------------------
Don Yerke is the founder, marketing adviser, and article
writer at Direct Mailing List Brokers. Explore the website
at http://www.direct-marketing-mailing-lists-brokers.com

The firm is the foremost business for providing refined
lists. Uncommon articles and advice inspire you to read
more. Warning, Don's articles are full of tested researched
information others dare not publish.