1.Create a great USP - something that stands out and tells
your clients why you are not only the best choice, but the
only choice in their purchasing decision.
2.Keep it simple. Can a grade 8 read and understand what
it is you are saying in your promotions? If not, go back
and simplify it.
3.Educate them tell them about you, your business, what it
does and how it does it and MOST IMPORTANTLY - why they
should even care!
4.Ask the prospect/client to take action right now. Any
action - buy, phone, email, signup - whatever your
marketing message is - make sure it contains something they
should take action on.
5.Why should they believe you? The prospects you are
targeting WILL distrust you. It is a fact of life. You
need to overcome this distrust with proof that you deliver
(testimonials, case studies, pictures, professional
sources, anything and everything that shows you are the
best at what you do)
6.What's new? is something your prospects AND clients want
to ask and know. You must give them compelling reasons to
buy - buy again - and spend more each time. And you can't
do that by boring them - what is NEW in your business?
You're offering? Your client success stories? New bundles
of products or seasonal promotions? Tell them what is new
in your personal life. Make sure they have a good reason to
read what you are writing!
7.Make sure everything you do is designed to get their
contact information. From your business cards to your
letterhead, to your advertising and website everything
must present a compelling case as to why they should give
you their contact information. And when they do - FOLLOW UP!
8.Find ways to raise your prices and offer an upsell every
time they go to make a purchase. There is ample proof that
you can double your prices and not lose a significant
number of buyers - as long as you make the reason
compelling enough as to why they should pay the higher
price - and what you offer in return.
9.Call everyone (or hire professionals to do it on your
behalf) AFTER your direct mail efforts - it will increase
your response by a huge margin.
10.Find people to joint venture with and cross-promote to
their lists and your own.
11.Make sure your clients and prospects KNOW you appreciate
them. They pay the bills so make sure they are constantly
told that you value them.
12.Invest a substantial amount of your time developing good
higher end products for your clients. Either on your own or
through partners, you need to present them options at
higher prices and better bundles of products and services.
A one-time buyer is twice as likely as a prospect to buy
again, and at a higher price. A two time buyer three times
as likely... and so on. Your entire goal is to get them to
buy once then offer them multiple options to buy again, and
again.
The greatest way to get referrals is by being the
best-of-the-best. Make it so they would feel guilty for NOT
telling their friends, family and business associates about
you. Be the ONLY one they would through excellence. And
again, you have to ASK them to refer their friends and
family. They may do it on their own - but chances are they
don't feel comfortable doing it. But if you position so
there is something in it for them, and for those who they
refer - they are much more likely to actually do it.
----------------------------------------------------
Troy White, The Marketing Results Mentor and Expert
Copywriter helps clients achieve HUGE growth surges in
their business in very short periods of time. If you're an
entrepreneur in need of quick cash flow surges ' here is
the quick-hit solution to put money in your bank.... The
Wild West Wealth Summit! Make sure you visit
http://www.WildWestWealth.com or sign up for the Free Cash
Flow Surge Newsletter at http://www.CashFlowSurges.com
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