In fact Texas delivers the best opportunity out of ALL 50
states
90,000 agents invading the insurance market should appear
similar to hordes of revved up bulls locking horns,
fighting over prime grazing turf. The number of life
licensed agents exceeds Montana, Wyoming, New Mexico, Utah,
Alaska, Maine, New Hampshire, Vermont, Nevada, North
Dakota, South Dakota, West Virginia, Delaware, Idaho, Rhode
Island, and Nebraska combined. Plus throw in your choice
of either Colorado or Arizona life insurance agents. That's
no bull.
Only after integrating over 20 data factors, including
demographic and financial statistics can a state is
measured in a rating versus all other states. The analysis
results firmly proclaim that Texas life insurance agents
ARE RANKED #3 closely following California and Florida.
Since the focus is highlighting life insurance selling,
that 90,000 agent number dwindles down to 60,000 agents
when one category of agents is eliminated. Although these
insurance producers are licensed to sell life insurance
products, they often sell life polices sparingly. And
collectively, these insurance companies comprise a small
fraction of the life insurance sold. Their massive squad of
agents is full of activity concentrating on selling auto,
home, and commercial coverage. Just look in the yellow
pages, and you will find listings of agent after agent
advertising State Farm, Farm Bureau, AAA, Nationwide,
Allstate, and similar over captive carriers. Watch
television and you are blasted with Geico and Progressive
ads. Before removing these agents, Texas has an unusually
tiny amount of licensed life agents.
HERE TEXAS HAS A RANKING OF #1
In fact the rate of 2.68 life insurance agents per thousand
residents is the lowest in the nation. Some big geographic
states like Wyoming, Montana, and the Dakotas have an agent
ratio almost doubling Texas. Now throw a population
statistic in to tip the scales in the life agents favor.
The population of Texans is exploding, growing by 7.9% just
between the years 2000-2004. These figures in current years
keep escalating. For newer agents this means lots of new
prospects rarely approached by other agents. Experienced
agents have an added bonus. With the state a low percentage
of senior citizens there is plenty of room for retirement
planning without overheated competition. In turn insurance
marketing firms can key in on a sufficient amount of
established pros to sell their life products. As a result
of this, life insurance brokers have a growing encyclopedia
of life insurance companies to write business for.
Insurance marketers and insurance company recruiters
concentrating on independent and semi-independent agents
have three additional bonuses.
The bonus is agent turnover ratio well below the national
average. This provides the ability for more agents to make
selling life insurance in Texas a career. Definitely this
is a vast improvement over insurance sales being just a
temporary job. A second bonus is discovered by reviewing
the 60,000 revised net life producer figures explained
above and compare it to the fact that 40,000 of these life
insurance agents are independent or semi-independent. For
marketers and recruiters this produces a positive ratio
figure exceeding normal boundaries.
The last fact is one that sure has marketers and those
selling products to insurance agents leaping quickly to
grab a sure fire opportunity. Nothing to these guys can
beat the lack of competition. Texas has the 2nd highest
number of brokers, but drops down currently to #12 on the
amount of mailers and calls made to life agents. If this
is your area of marketing, you are smart to act fast. Right
now better than imagined results are obtainable. In another
year when your competition wises up, all this can rapidly
change. A marketing tip. Keep your attention streamlined
toward outside the big city limits. The five largest
counties in Texas are hit 2 to 3 times as hard as the 80+
remaining counties. Unless absolutely necessary,
concentrate on 80 counties where cattle outnumber
residents. You do not pass go until you hit the range of
small towns. Target these areas twice, once now, and again
2 months later. Starting with the often overlooked 55% of
agents will greatly enhance interest and response to your
product. This is a state where your agent selection quality
must greatly outweigh quantity. For a life insurance agent,
an insurance marketer, or a product seller profitable
results are yours. Act now and capture a lion's share,
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----------------------------------------------------
Don Yerke is the founder, marketing adviser, and article
writer at Direct Mailing List Brokers. Explore the website
at http://www.direct-marketing-mailing-lists-brokers.com
The firm is the foremost business for providing refined
lists. Uncommon articles and advice inspire you to read
more. Warning, Don's articles are full of tested researched
information others dare not publish.
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