There are many ways that many mortgage originators go about
producing leads. They talk with realtors, builders, and
even try buying leads. However, believe it or not, there
are many mortgage originators out there who are able to get
leads before they even get as far as their realtor.
The method such mortgage pros use is called direct mortgage
marketing and the mortgage professionals using this method
are working on a whole different plane than much of the
rest of the industry. The best part is that it is exactly
what it sounds like it is: simply marketing to consumers,
prospects, and clients before they are even thinking of
making a mortgage decision.
The pros that use this method were visionary in a way
because they knew the direction of the market. If you are
like many mortgage professionals, then you have noticed the
saturation of the market by builders and agents that
control the entire transaction from purchase all the way
through the mortgage. This process freezes you, the
mortgage originator, out of the entire process. It can be
frustrating.
If you choose to market to consumers before they make a
mortgage or real estate decision you are getting around
this new market trend. You're creating rapport, a bond, and
putting yourself in the position of a trusted financial
advisor with your contacts.
Once you are able to pre-qualify them for a loan, you have
completely eliminated any competition that may have been
lingering out there before hand. Anyone would be out of
their mind to suggest that your client start their mortgage
process all over again with a new loan officer and a new
company just because they made a decision to buy. After
all, if you have a pre-qualified client, then you are ready
to go and to close the loan quickly, right?
So how do you find the right mortgage direct marketing
technique? There are a few things you can do to get
potential clients so that they are thinking of you when
they get ready to get their mortgage. Here are just a few
of the direct mortgage marketing techniques you may wan to
consider.
Use What You Have: You probably have a database of
potential clients already. Market it hard all the time.
Send out timely cards, reminders, and even informational
articles to keep in touch. Make the information useful so
that they do not feel you are pressuring or pestering them.
FSBO's: For sale by owner homes offer a great market for
you. Offer to help them sell their home by pre-qualifying
their prospective buyers. This will get you in contact with
the sellers who will likely be buying and also help you
qualify people who are in the market enough to be looking
at a home.
Write: By writing informative article and information for
your prospects, you are giving them really valuable help.
While not everyone you supply with information is going to
work with you, it is a great way to get the lines of
communication open with those who have not yet made a
buying decision.
Market to Others: Try marketing your business to those who
may know new buyers. Divorce attorneys and financial
advisors are great contacts to make that can help you get
in touch with buyers well in advance of their first home
buying experience or their first mortgage decision. When
that time comes, though, your name will be the first of
which they think.
Marketing directly to the buyers before they make a
decision can be very helpful to your mortgage business.
What, though, about mortgage advertising to others with
leads in real estate. By talking with a real estate agent,
you can get a lot of business sent your way.
With the right system for partnering up with real estate
agents, you can help turn renters into buyers. In the
mortgage industry, they call those easy to pick fruit or
low hanging. Simply put, you need to partnered up with a
real estate agent or even a few real estate agents.
Once you do that, you will see your business sore while the
amount of leg work and phone time you have to log will go
down. It is a good trade off that helps your business.
So find the right system for you and consumer direct
mortgage marketing will be as easy as can be. No more being
shut out by the contractors and builders. You will create
your own database and your own series of leads.
----------------------------------------------------
Shane Brooks is a hard nosed business man that doesn't take
kindly to competition. His hard hitting no nonsense
marketing techniques constantly makes waves for his
competitors regardless of the market he is focusing on.
Shane doesn't mind stepping on the toes of his competitors
or ruffeling a a few feathers of the so-called gurus in
order to level the playing field. For more info please
visit http://www.MortgageSuccessBlueprint.com
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