Monday, September 3, 2007

Realtor Referrals - Mortgage Marketing Strategies That Work

Realtor Referrals - Mortgage Marketing Strategies That Work
Realtor referral business is a great way for mortgage
professionals to really make a lot of money. A realtor
referral is one where a real estate agent partners up with
a mortgage professional in order to get access to his
clients. The realtor gets his clients approved and may even
get a kick back while the mortgage professional will get a
consistent flow of leads.

In today's market, these referrals are incredibly important
for many. Not that long ago, mortgage professionals had all
the business they could handle with refinances. That was in
a market with tumbling interest rates. Like all markets,
though, that one eventually adjusted and today we are back
in a more traditional market. So the refinance market is
down a little, but there is still plenty of fruit to be
picked by the right mortgage pro.

Now, though, there are millions of people around the
country who are in the market to buy a home. Home buyers
may not be as easy as refinancers, but they can certainly
be lucrative to you. That is where your relationship with
the right mortgage professional comes in handy.

Why Would They Do It

You may not realize it, but there are realtors all over the
place that need your help. You see, most mortgage
professionals think that they need the realtors, but the
truth is that you can find realtors who need you. Isn't
that the situation that makes more sense when it comes to
ease of life for you? The key to cashing in on that
situation is finding a system that will help you form
multiple partnerships with multiple realtors that will feed
you business.

On your end, you have to be able to offer the realtor
something, so you should continue to think about that. What
can you give realtors that other mortgage originators
cannot? You can offer them anything, but it has to be of
value to a realtor and make sending you business worth
their time.

How it Helps You

When you partner up with a realtor, you are getting
business without really doing any work. Your partner
realtor is like a walking advertisement for you that
funnels leads your way. There is no cold calling, no follow
up with former clients, and no sitting and waiting and
hoping that someone who needs a mortgage saw your flyer.

If you can get a referral business going with a realtor or
a slew of realtors, then there is never a worry again about
how you are going to get another lead. Additionally,
interest rates are no longer a concern to you. You will be
spending your time changing renters into buyers and sellers
into bigger buyers. That's all because you hooked up with a
real estate agent.

Common Practice

The reason you have to find a system is that there are
literally hundreds of thousands of agents paired up with
mortgage originators. Without a good system to use, you may
have trouble finding partners or yourself may feel like you
are drowning in a saturated market. The right system,
though, can help you find realtors you can trust and ones
who can help you grow your business. In addition, you will
be helping them increase their closing rate.

So before you make one more cold call and before you think
about one more set of flyers on the doors of an apartment
complex, you should start looking for a system that works.
Look for someone who can help you partner up with realtors
and turn renters into buyers. When you can do those things,
then you can accomplish most anything you want in the
mortgage business.

As you can see, there are many reasons to build your
referral business with real estate agents. With the right
agents at your side, you will never have to worry about
lead and thus about money again. So get out there on the
internet, on the phone, or through other resources and look
for the partnership resource program that will help you
turn your mortgage business into a booming industry.


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Shane Brooks is a hard nosed business man that doesn't take
kindly to competition. His hard hitting no nonsense
marketing techniques constantly makes waves for his
competitors regardless of the market he is focusing on.
Shane doesn't mind stepping on the toes of his competitors
or ruffeling a a few feathers of the so-called gurus in
order to level the playing field. For more info please
visit http://www.MortgageSuccessBlueprint.com

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